28 November 2011

Target is a commercial genius

I LOVE Target. Like many shoppers, I could go into a store for a couple of things and find myself there for more than an hour, distracted by hundreds of items. When I lived in the same town as my sister, we would take a couple of late night trips with her daughter just for the fun of it.

Speaking of fun, their holiday commercials are a blast and I think their ad team is brilliant. The "crazy lady" approach is a great way to suck in new and repeat customers. Every spot in the series makes me laugh, and this is the latest to bring tears to my eyes:

with preppiness,