The beginning of the News 3 webpage reads, " I'm a 35-year-old news veteran, who's been covering health and wellness news for more than a decade. I admit I can sometimes be jaded and skeptical with an 'I've seen it all attitude.'
Hmm, now there's one for you... What TV reporter in his/her right mind would admit on a website how "jaded" she can get covering a news story. Then the RED FLAG begins to wave as she continues, "When the news director John Beamer asked me to do an investigative report on the nutritional supplement Resveratrol, I had no idea that I would end up as the 'star' of my own story. But I did!"
It is bad enough that many people do not hold the news industry in high regard as a trusted source for information anymore, then THIS pops up on my computer screen! This is a page of Katie Wilson, an alleged news reporter for the alleged KLMT in Sacremento, CA. Once you go to the site, you will see a drop down menu, like most news sites offering up weather, sports, etc. But if you try to access any of these, it redirects you to this ad. A nice added touch is the 60 Minutes video embedded on their homepage, as seen here
Drink To Your Health - Watch today’s top amazing videos here
A small disclaimer below the tacky news 3 logo states that they "are not affiliated with a newspaper publication". I am well aware of advertorials-advertising made to look like a news editorial, but at what point is it taken too far? It stinks for people who don't know the difference between an ad and a real news story & take something like this as the gospel truth. How much does it blur the line between selling a product and reporting a reputable story?
BTW, Katie needs to remove the shades from on top of her head before stepping in front of the camera-that's Journalism 101, young lady.
6 preppy comments:
she is completely obnoxious!
unfortunately, this happens a lot.... and often times with dangerous supplements
I have to admit that I googled the station and news director's name just to see what it pulled up and it all let back to what you have posted. that's crazy.
The 60 Minutes piece makes it look like the station is actually an affiliate! Yes, it is a little too much.
Every time I log into the Washington Post website this ad is there with a photo of Barbara Walters
Good for you!
Even a few of the legit news people started crossing the line of media standards during the Michael Jackson coverage. Some were presenting rumors and partial stories as validated facts- i.e. CONVICTED pedophile..
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